General Mills appoints Jennifer Jorgensen as marketing director

Jorgensen will work with brands inlcuing Old El Paso and Betty Crocker

General Mills has named Jennifer Jorgensen as its new marketing director.

Jorgensen joined General Mills’s US business in a finance role 1995 from Deloitte & Touche, four years later she moved to marketing and most recently held the role of marketing director for General Mills Small Planet Foods business in the US.

Of the appointment, Jim Moseley, MD of General Mills UK, Ireland and Nordic, said: “We are delighted to welcome Jennifer to her new role. I am sure she will be every bit as successful in continuing to drive momentum behind our fantastic portfolio here in the UK, Ireland and Nordic, as she was in growing the Small Planet Foods business in the US.”

Jorgensen added: “I am delighted to be joining the team at General Mills UK, Ireland and Nordic, particularly at an exciting time for the business. We are one of the fastest growing food businesses in UK grocery and I look forward to playing my part in continuing that great record of success.”

The new role sees Jorgensen take responsibility for building the success of General Mills’ UK, Ireland and Nordic portfolio, which includes Häagen-Dazs, Old El Paso, Green Giant, Betty Crocker, Nature Valley and Jus-Rol.

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