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Bestform challenges Brandnation to reposition the lingerie and swimwear brand in the UK market

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By Gillian West, Social media manager

February 10, 2014 | 1 min read

French lingerie brand Bestform has awarded its media relations account to Brandnation’s fashion PR team.

Brandnation has been tasked with repositioning the brand in the UK market, targeting a younger audience and increasing brand awareness through all media channels including trade, consumer, digital and social.

Charlotte Aelion, the underwear and swimwear brand’s brand manager, commented: “We are very excited about working with Brandnation…We have some ambitious growth plans in the UK market and we are looking forward to launching some great campaigns throughout the year.”

Head of fashion for Brandnation, Alina Wallace, added: “Bestform is a fantastic win for our fashion portfolio. We are excited about the extensive brief and strengthening Bestform’s brand positioning within the UK market and repositioning to a younger demographic.”

In addition Brandnation will also be launching a social media strategy for Bestform in the UK, as well as working closely with European markets.

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