Absolute Radio brings back #nowplaying to build buzz
Absolute Radio is set to bring back its #nowplaying campaign, which will see listeners asked to tweet the song now playing for a chance to win £250 every hour.
The campaign, which is set to run for two separate week long periods beginning 17 February and 10 March, will look to drive awareness of the station and encourage trial.
Marketing director at Absolute Radio, Clare Baker, said: “#NowPlaying is designed to deliver an immediate and interactive taste of the Absolute Radio brand’s core music proposition to our digitally savvy audience. This execution sees an extended time-frame of two weeks, in an expansion from the original 24 hours.”
Following on from the original #nowplaying competition which ran for 24 hours in 2012, the competition will run for a week during the No Repeat Guarantee from 10am – 5pm and will be supported by promoted tweets.