Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

854,226 mentions made about Sochi, with 35,000 using #SochiProblems

On the opening day of the Sochi Winter Olympics, there were 854,226 social conversations using the word ‘Sochi’, with figure skating and slopestyle being the most discussed events, with 60,080 and 20,451 mentions, respectively.

The research from Salesforce ExactTarget Marketing Cloud, which includes a real-time infographic of mentions, discovered that #Sochi2014 was by far the most used hashtag with 218,002 mentions.

Similar hashtags such as #Olympics, #Olympics2014, #WinterOlympics, and #Sochi also ranked within the top 10.

#SochiProblems racked up 35,289 mentions, as athletes and journalists arrived to find rooms not ready and some under construction.

At the time of writing, there had been almost 2.5 million conversations about the Sochi Games.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.