Over half (56 per cent) of SMEs say that their use of Twitter drives website traffic, research from Nielson has found.
The research of 100 small businesses owners found that 93 per cent said that the platform is easy to use, while 79 per cent say Twitter is a valuable tool for business.
It was also discovered that 72 per cent of surveyed business users say Twitter is important to their marketing strategy, while 70 per cent say using Twitter is a productive use of company time.
Barry Collins, director of SMB EMEA at Twitter, said: “The research highlights how Twitter is now an everyday business tool for thousands of UK SMEs that use it for marketing, sales, and customer service, for starters. Increasingly UK businesses use it to advertise as well, following the opening of our self-serve ad platform in the UK and Ireland.”
More than two thirds of respondents (68 per cent) told Nielsen that they expect their investment in time spent using Twitter to increase over the coming 12 months.