Rimmel London has teamed with 4Music for a six month partnership which will see the make-up and style of music artists explored by 4Music presenter, Miquita Oliver, in a new TV series.
The music, fashion and beauty TV series, Rock the Look with Rimmel London, will reveal an up close and personal view of the artist’s image and style evolution, as well as ‘how to’ guides.
Pamela Routley, marketing director at Rimmel London, said: “4Music is the ideal platform for our 16-34 year old audience. Working with 4Music enables us to have our brand showcased on TV, online radio, print and on mobile/tablet devices. This is a true collaboration with 4Music and we are excited to partner with a television series and create a more 360 approach to our media strategy.
“Using trend reports across fashion and beauty with fashion experts and Rimmel ambassadors Kirstin Piggott and Adam Slee, this showcases how to get fashion favourites such as Lily Allen's look which we are sure will appeal to the fashion forward Rimmel audience."
The partnership was negotiated and managed by OMD, Fuse, Bauer Media and Box TV, and will also see the 60 minute shows available to watch live on 4Music’s simulcast player and The Box+ mobile app.
Janie Valentine, production and commissioning director, at 4Music, said: “Rimmel London is a perfect fit for 4Music and it’s been really exciting developing a brand new style format that will resonate with both of our brands and really appeal to our target audiences across all our platforms.”
Lily Allen will be the first guest on Rock the Look with Rimmel London.