Visa encourages customers to imagine their own everywhere in Olympic-themed spot
Team Visa freeskier and first-time Olympian Torin Yater-Wallace is the star of Visa's latest Olympic-themed spot, as the Sochi 2014 Winter Olympic Games begin, and the financial company urges its customers to imagine their own everywhere.
Created by BBDO New York, the ad shows Yater-Wallace skiing on a mountain alone at night.
Unveiled during the Opening ceremony on Friday, the 45 second Night Swim spot looks to promote the fact that people can reach the aspirational place they want to be in life.