Modern Marketing

Nokia and Ocean Outdoor turn to Twitter to run UK-wide game of #iSpy to promote Lumia 1020

By Lynn Lester | Managing Director of Live Events

February 8, 2014 | 3 min read

Nokia has begun a UK-wide interactive game of I Spy using Twitter and digital outdoor media to promote its Lumia 1020 smart phone. Beginning this morning (8 February), the mobile phone brand will utilise Ocean Outdoor’s digital network of outdoor screens in order to showcases the photographic capabilities of its Lumia 1020.The game will see Twitter users following the #iSpy hash tag invited to guess the names of notable landmarks and sites featured on Ocean’s screens at Eat Street and Westfield Centre. Live tweets will offer a series of clues to pictured locations, taken using the Nokia zoom function, with players able to use their Twitter accounts through their mobile devices to reply with their guesses.

Darryl Mckay, global digital marketing manager at Nokia explained: “Our modern take on one of the world’s most popular games is a highly creative and clever way for us to communicate the social functionality and technical innovation of the Nokia 1020. This campaign allows us to put the product in people’s hands at scale, literally showing the zoom.” Head of marketing for Ocean Outdoor, Helen Beacham, added: “It’s a great piece of work which demonstrates the simplicity and ease of using digital outdoor, mobile and social media together to amplify and extend creative campaigns.”Those who guess correctly have the chance of winning a Nokia 1020.
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Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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