Nokia has begun a UK-wide interactive game of I Spy using Twitter and digital outdoor media to promote its Lumia 1020 smart phone. Beginning this morning (8 February), the mobile phone brand will utilise Ocean Outdoor’s digital network of outdoor screens in order to showcases the photographic capabilities of its Lumia 1020.The game will see Twitter users following the #iSpy hash tag invited to guess the names of notable landmarks and sites featured on Ocean’s screens at Eat Street and Westfield Centre. Live tweets will offer a series of clues to pictured locations, taken using the Nokia zoom function, with players able to use their Twitter accounts through their mobile devices to reply with their guesses.
Nokia and Ocean Outdoor turn to Twitter to run UK-wide game of #iSpy to promote Lumia 1020
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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH ...Find out more
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