Budweiser to end sponsorship of FA Cup after three years

Budweiser has chosen not to renew its £9m sponsorship of the FA Cup, meaning that a replacement must be found ahead of next season’s tournament.

The beer brand took up the sponsorship of the Cup in 2011, after succeeding energy firm E.On.

However the end of this sponsorship deal does not mean the end for Budweiser’s alliance with sport as it does plan to continue its football association going forward.

"We continue our long standing association with football through Budweiser's sponsorship of the 2014 FIFA World Cup in Brazil, and the 2018 and 2022 tournaments,” stated Budweiser sales director, Iain Newell.

The FA’s commercial director, Stuart Turner, said: "Budweiser has embraced The FA Cup and we're grateful for their support.

"The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe.

"Next year The FA Cup will move to the BBC's platforms and we are very excited about its future."

The fifth round of this year’s FA Cup will take place next weekend over the 15, 16 and 17 February.