Encona Hot Pepper Sauces appoints My Agency for first TV campaign
Encona, the UK producer of hot pepper sauces, has appointed My Agency to bring the brand to TV screens for the first time.
The 30 second ad, which launches next week on Channel 4, will promote Encona’s range of 12 sweet and hot sauces and play on the question: "Hot or sweet, which are you?”
Lisa Leung, Encona’s brand manager said, “This is a big step for us and My Agency really captured the brand’s personality working tremendously quickly and collaboratively with us to make this important campaign happen.”
The campaign, which was created by My Agency’s creative partner Luke White and directed by Liam Chapple at Mainframe, features music by Diederik van Middelkoop at Massive Music.