RadiumOne adds Mark Middlemas to team as director of communications


By Ishbel Macleod | PR and social media consultant

February 6, 2014 | 1 min read

RadiumOne has appointed Mark Middlemas to take up the role of director of communications across Europe.

Joining from IPG Mediabrands UK, where he held the role of director of marketing and business development, Middlemas has been tasked to position RadiumOne’s partnership programme with large and small agencies from across the marketing spectrum.

“RadiumOne is spearheading the industry providing advertisers with the state-of-the art technology and service to run programmatic initiatives across every digital channel in response to actual customers’ behaviours, actions and interests, so it’s an exciting time to join such an innovative business,” commented Middlemas.

He will report to MD Rupert Staines, who said: “This newly created role will marry his phenomenal blue chip experience with our game-changing programmatic platform to attract global brands and agencies alike.”

Middlemas will be based in the European head office in London.

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RadiumOne maintains the most intelligent, efficient and effective advertising platform for engaging and activating consumers across online, video, Facebook and mobile using real-time bidding. In a market exploding with data and complexity, we make digital media buying intelligent, seamless and effective, giving brands the transparency and control they need.

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