Mizkan Europe, which owns brands such as Branston Pickle, Haywards and Sarson’s, has announced various appointments across its branding and technology teams as it looks to “breathe new life” into its offering.
Suzanne Dover will be taking charge of product development at Mizkan as head of NPD, while Kate Charman and Kuniaki Tsukada will be managing the Haywards and Sarson’s brand portfolios respectively.
As head of NPD, Suzanne Dover will ensure Mizkan Europe’s products are consistently reaching customer expectations, having previously helped launch and handle brands at Mars, HJ Heinz and more.
Bruce Lambourne has been appointed as head of technical where he will oversee Mizkan Europe’s manufacturing process, while Mike Parsons will take the lead as director of operations and supply chain.
Paul Shanahan, MD, Mizkan Europe said: “As a company, we’re dedicated to supporting these classic British brands and establishing them as mainstays in the British kitchen. Through these appointments, we’ll not only be able to grow our sales of Branston, Hayward’s and Sarson’s and develop them as brands in the public consciousness, but we’ll be also breathe new life into our offering as a whole through an earnest expansion of our product development and technical expertise. There is little time to sit on our laurels in 2014 as we continue to expand our business and cement our leadership position in our category sectors.”
Mizkan has already made a step in its plan with the launch of a Branson Pickle TV ad with a £5.9m media spend.