GE premieres ‘Innovation at Work’ television campaign
GE has unveiled the latest television spot in its ‘Imagination at work’ campaign devised by BBDO New York.
Childlike Imagination depicts a series of fantasy environments intended to illustrate the limits of human imagination to create machines with the ability to impact both the world and society.
The idea behind the piece is to convey how though inventions can appear as though they could only form from a child’s imagination they are in reality being made real by GE.
Produced by MJZ it depicts a little girl dreaming about the machines created by her mum, a GE employee.