Bueno targets women with 'Love Me or I'm Free' promotional campaign this February
Bueno is hoping to make women across the country fall in love with the chocolate treat this February with a nationwide campaign.
In partnership with B Street, Bueno will allow consumers to claim their money back if they don’t ‘Love Bueno’ and if they do, they can instead enter a prize draw to win gift from Nails Inc.
The in-store initiative will be promoted online, via Facebook, eDMS and on-pack with consumers directed to the BuenoUK Facebook page.
B Street London MD, Nigel Owens, commented: “When women try Bueno, they love it. What better way to spread the love than by offering a try me free mechanic. This eliminates the risk often associated with a trial purchase, allowing more consumers to experience the brand.”
The ‘Love Bueno’ promotion dovetails into Bueno’s fashion platform – the House of Bueno – which offers year-round fashion content and promotions.
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