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Bueno targets women with 'Love Me or I'm Free' promotional campaign this February

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By Gillian West | Social media manager

February 6, 2014 | 1 min read

Bueno is hoping to make women across the country fall in love with the chocolate treat this February with a nationwide campaign.

In partnership with B Street, Bueno will allow consumers to claim their money back if they don’t ‘Love Bueno’ and if they do, they can instead enter a prize draw to win gift from Nails Inc.

The in-store initiative will be promoted online, via Facebook, eDMS and on-pack with consumers directed to the BuenoUK Facebook page.

B Street London MD, Nigel Owens, commented: “When women try Bueno, they love it. What better way to spread the love than by offering a try me free mechanic. This eliminates the risk often associated with a trial purchase, allowing more consumers to experience the brand.”

The ‘Love Bueno’ promotion dovetails into Bueno’s fashion platform – the House of Bueno – which offers year-round fashion content and promotions.

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