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Account Round Up: Cadbury under review, Digitas LBi pick up Renault/Nissan and Chapter picks up Infiniti & Fruit Of The Loom

By Steven Raeburn | N/A

February 6, 2014 | 5 min read

Accounts under review is looking to completely refresh its through-the-line advertising concept, as it seeks its first retained creative advertising agency. Handled internally, the tender process has reached the shortlist stage, with M&C Saatchi, The Gate and The Red Brick Road invited to pitch. It is expected that an appointment will be made in April.

Chapter has picked up Fruit Of The Loom

Smart Meter Central Delivery is undertaking a pitch for its national engagement programme said to be worth £85 million. It is seeking creative, media and digital agencies to appoint to its roster.

Confectionery brand Cadbury’s is seeking a digital agency to handle its business in the UK. Incumbent agencies on the roster include Elvis, Rehab and Synergy.

National Savings and Investments has initiated a pitch for its advertising business, currently operated by The Gate.

Account wins

Lycra owner Invista has confirmed the appointment of SapientNitro as its global advertising agency of record, with a brand-led multi-platform marketing campaign set to get underway later this year as a result.The appointment will see the agency made responsible for Lycra's global brand strategy, which will also include advertising, customer experience, digital and social activity development as it aims to bring life to the brand’s positioning. It is understood that the brand will also partner with major garment and retail brands as it rolls out the campaign globally later this year, and will also include print, digital and social activity.

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HomeServe has appointed Big Communications to handle through the line activity following a five-way pitch.The agency has been tasked with working on a number integrated campaigns aimed at boosting HomeServe’s customer base across its insurance and warranty services.

Infiniti, the luxury car brand, has appointed Chapter, the Birmingham based creative advertising agency, to develop and roll out its used car proposition across Europe. Chapter was selected following a thorough four-way pitch process over a six-month period. The work will include identity development and deployment across online and offline communications.

Chewits has appointed Brazen to handle its consumer and trade PR accounts, following a four way pitch. The account, previously handled by Cirkle, will see the agency handle four key new product launches and target bloggers.

Fruit of the Loom has appointed Chapter as its pan-European lead strategic creative agency to work with its European B2B division. Following a three-way pitch process, the agency will be developing work that includes online and offline advertising, photography, product brochures, social media, plus a range of multi-channel films.

Go Outdoors has appointed Havas PR Manchester to handle national and regional press offices; local marketing for all new and refurbished stores; and a product placement campaign. Appointed following a four-way pitch, the account will be handled by Havas PR board director, Nigel Hughes.

Kew Royal Botanic Gardens has appointed Kindred, following a three way pitch, to handle its Grow Wild campaign. Kindred will handle PR, partnership marketing, social media and digital.

Renault and Nissan have appointed Digitas LBi to handle their €50m global portfolio of websites following one of the biggest ever global digital reviews. The Drum has learned that Digitas LBi has won the review, which will see the Publicis-owned digital agency tasked with all of the front-and-back end rebuilding work for the automotive brands’ websites around the world. It is understood that Nissan’s global head of digital marketing and social media, DeLu Jackson will co-run the brief alongside Hoffstetter.


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