Advertising

Rubicon Project set for $100m IPO

By Stephen Lepitak | -

Rubicon Project

|

Digital Advertising article

February 5, 2014 | 2 min read

Online advertising company Rubicon Project has filed for an initial public offering (IPO) worth $100m, according to reports.

The Los Angeles-based automated advertising company has filed the IPO in order to raise funds for development, research and marketing purposes, while possibly also making some acquisitions as well, Bloomberg has reported.

According to Rubicon Project, its advertising platform is used by over 500 of the world’s premium publishers, transacting with over 100,000 brands around the world, and includes nine offices in cities such as London, Sydney, New York, San Francisco and Paris.

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At the time of writing, the company had not revealed how much it planned to sell how many shares were expected to be sold through the offering.

The company is backed by investment from News Corporation, Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Comcast Ventures.

Meanwhile, entries are still being accepted to The Drum's Digital Trading Awards, with the deadline set for the end of this week.

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Rubicon Project is an online advertising technology firm based in Los Angeles, California.

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