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Nissan and Renault appoint Digitas LBi to €50m+ brief following one of the "biggest ever" global digital reviews

Renault and Nissan have appointed Digitas LBi to handle their €50m global portfolio of websites following one of the biggest ever global digital reviews.

The Drum has learned that Digitas LBi has won the review, which will see the Publicis-owned digital agency tasked with all of the front-and-back end rebuilding work for the automotive brands’ websites around the world.

It was originally reported by The Drum that the two car brands were to partner on the review through a strategic alliance in November.

At the time, Patrick Hoffstetter, Renault’s chief digital officer told The Drum the move marks the “one of the biggest ever” digital RFPs, and that it would change all its ‘front end’ facing from a digital perspective, across websites, mobile platforms, dealer websites.

A roster was expected to be put in place to handle the work, although it seems that Digitas LBi has picked up the full account.

Also in the running for the account were AKQA, Deloitte and Accenture, it is understood.

It is understood that Nissan’s global head of digital marketing and social media, DeLu Jackson will co-run the brief alongside Hoffstetter.

At the time of writing, no one from Digitas LBi, or the clients, had responded to The Drum’s request to comment on the appointment.

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