The Mill unveils new brand identity designed for everything from 'business cards to complimentary umbrellas'

The Mill has engaged design agency SomeOne to create a new visual identity system running through everything from business cards to complimentary umbrellas.

The Mill’s ‘above and beyond’ ethos has been echoed by the identity which also covers internal communications, as well as external ones. Online systems are also being re-designed under the new design approach to create a single cohesive brand experience. The cohesive and connected way of communicating is now to be introduced across The Mill’s multiple disciplines and four offices in London, New York, Los Angeles and Chicago. Additionally the recently launched Mill+ - which enables creative directors, designers and animators to work directly with agencies and advertisers- has also been given its own interconnected but independent visual identity from SomeOne, allowing the group to have its own voice.