MailOnline sees 48% ad growth as DMGT reports underlying revenue growth to £472m

By Stephen Lepitak | -

February 5, 2014 | 3 min read

Daily Mail General Trust (DMGT) has seen underlying revenue growth by 6 per cent to £472m for its first quarter while Mail Online saw its digital advertising revenue grow by 48 per cent to £14m.

The publisher of the Daily Mail and the Mail on Sunday, also revealed that reported group revenue had decreased by 6 per cent, with dmg events seeing a 22 per cent decline in reported revenue.

Elsewhere, B2B saw an 8 per cent reported revenue increase alongside a 6 per cent increase for RMS, a 41 per cent increase for dmg information, a 3 per cent increase for Euromoney and a 2 per cent increase for dmg media.

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Reported revenue for dmg media was £201m, which included an underlying revenue growth of 2 per cent on the previous year, however circulation revenue was down by 2 per cent as volume declined, offset by a rise in cover price that was introduced last February.

The total underlying advertising revenue across dmg media was up by 5 per cent, although newspapers the Daily Mail and the Mail on Sunday were down by 4 per cent, a decline of around £1m to £53m.

Other than advertising revenue MailIOnline’s increase, other digital advertising grew by 13 per cent, while Wowcher, the daily deals website, grew its subscribers to 4.3 million.

MailOnline’s monthly unique browsers in December also grew by 41 per cent on the previous year to 162 million, while daily unique browsers increased by 39 per cent to 9.9 million.

For the start of this year, the company has said that underlying advertising revenue for dmg media was up by 6 per cent in comparison with 2013.

Finally, the company also revealed that the board of online property site Zoopla were ‘exploring various strategic options’ for the business.


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