Go Outdoors has appointed Havas PR Manchester to handle national and regional press offices; local marketing for all new and refurbished stores; and a product placement campaign.
Appointed following a four-way pitch, the account will be handled by Havas PR board director, Nigel Hughes, who said “Go Outdoors is a fantastic brand to work on and the team are very excited about it and none more so than me.”
Go Outdoors’ commercial director, Daniel Quinn, added: “These are exciting times for Go Outdoors and we are delighted to have Havas as our PR partner. We were impressed by the breadth of experience of the team and their straightforward approach.”
Go Outdoors unveiled a series of ads last year with the voice of Brain Blessed.