Foc.us headset launches new viral video created by RedPill
Foc.us, a gaming accessory which improves performance by passing a small electric current through the player’s brain, has launched an online video ad campaign.
Created by London based social video specialists RedPill, the new ad sees a pensioner conquering popular titles like GTA V as a result of foc.us and has clocked up more than 60,000 YouTube views in its first four days online. The video was produced by RedPill's in-house team, led by head of content Lloyd Stanton, and is currently being distributed through certified social seeding strategies.
Liam Corrigan, creative director at RedPill, said: "The video aims to be uniquely entertaining and highly sharable, but not at the cost of product exposure. We've kept the foc.us product at the very heart of the entertainment throughout."
Foc.us uses tDCS (transcranial direct current stimulation), a technology previously used by the military to train snipers and pilots, customised in a premium headset for gamers. The headset passes a small 1.5 milliamp current through a player's brain to increase their working memory, vigilance and focus.
Michael Oxley, CEO and founder of foc.us said: "I built foc.us because I was frustrated by how much I read about tDCS, yet there was no easy way for the public to try it. Now there is."
Foc.us can be controlled manually using the inbuilt touch sensor or from a compatible mobile device via Bluetooth. The headset retails in the UK for £179.
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