Broadbandchoices.co.uk searches for its first creative advertising agency
Broadbandchoices.co.uk is looking to completely refresh its through-the-line advertising concept, as it seeks its first retained creative advertising agency.
Handled internally, the tender process has reached the shortlist stage, with M&C Saatchi, The Gate and The Red Brick Road invited to pitch.
“We are a fast-growing company and our current advertising has given us a solid foundation commercially, helping us to achieve strong growth and establish our brand presence. However, we have high aspirations for where we want to take the business and there is still a lot of work to do,” said Mark Irwin, marketing director of broadbandchoices.co.uk.
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“The entertainment and telecommunications sector should be easy to navigate but it is very confusing for a lot of people. Comparison technology like ours can make a huge difference to the process and empower consumers to make informed decisions. The only way we can change perceptions is through an integrated marketing and communications strategy that can push us further on, bring our newly acquired mobile comparison service to the forefront, and help instigate a real change in the way that people research and buy these products.”
It is expected that an appointment will be made at the start of Q2.
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Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.Find out more