Undefined Europe Drum News

Almost three quarters of European app developers make money from advertising


By Gillian West | Social media manager

February 5, 2014 | 2 min read

More than three quarters (83 per cent) of app developers were monetising their apps in 2013, with 73 per cent making their money from advertising, according to Millennial Media’s 2014 State of the Apps report.

Under half (43 per cent) of app developers had monetised their application through paid downloads with 46 per cent of the 17 per cent who had yet to monetise their apps planning to do so in 2014. Of those surveyed more than half said they expected to see in-app advertising revenue grow this year.
European app developers were found to get 45 per cent of their impressions from the Americas, with 47 per cent coming from their own regions. Though the majority of developers created their apps alone 45 per cent of European developers were looking to grow the size of their business this year to 2-9 employees. Universal apps which can run on both smartphones and tablets were uncovered as a growth area with 83 per cent of developers looking to build one. EMEA developers cited their top goals for 2014 as developing new applications (52 per cent), maximising revenue (22 per cent), and finding new distribution channels and improving discovery (both 11 per cent).
The top strategies for the year ahead included gaining feedback (35 per cent), driving revenue (28 per cent), and increasing app downloads and shares (17 per cent). Compared with 2013’s report there has been a spike in Android development, increasing from 23 per cent of developers publishing for Android OS last year, and more than 80 per cent doing so this year.
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