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Chewits

Chewits appoints Brazen to handle trade and consumer PR

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By Ishbel Macleod, PR and social media consultant

February 4, 2014 | 1 min read

Chewits has appointed Brazen to handle its consumer and trade PR accounts, following a four way pitch.

The account, previously handled by Cirkle, will see the agency handle four key new product launches and target bloggers.

Chewits consumer marketing manager Hollie Kozakiewicz said: “It was very clear that Brazen naturally understood the memories that the Chewits brand evokes in both children and parents. Everyone loves Chewits whether young or old, and we have some major plans in place for 2014, with Brazen being the perfect choice to help communicate them.”

Brazen’s trade remit will cover NPD launches and trade advertising, as well as helping drive distribution and supporting buyer initiatives with key retail accounts using the brand’s ‘Chewie’ the Chewitsaurus mascot.

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