Budweiser was the winner of the Super Bowl brand competition, with its Puppy Love ad racking up over a million shares, while it’s a Hero’s Welcome ad and Bud Light ad came second and sixth, respectively.
According to Unruly’s Viral Video Chart, the puppy love ad received 1.38m shares, making it the sixth most shared Super Bowl ad of all time so far.
The position of third most shared ad is held by Budweiser’s Brotherhood ad from last year.
Paramount’s “Transformers: The Age Of Extinction” trailer, Jaguar’s “British Villains’ Rendez-Vous” and Axe’s “Make Love Not War” finished third, fourth and fifth respectively.
“Brands are becoming more sophisticated in their approach towards the Super Bowl, leveraging PR and social sharing in advance of game day and amplifying their TV campaign on digital after the game is over in order to extend unique reach and continue the conversation with consumers,” said Sarah Wood, co-founder and COO at Unruly.
“We’re seeing more brands adopting a flare and connect approach, using a tent pole TV event to deliver mass reach and using digital to drive incremental reach, amplify their TV activity, and make their content discoverable and easy to share 365 days of the year.”
The ad also did best on the night, leading to almost 20 per cent of all brand shares and conversation, according to iSpot.tv.