Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Bruno Mars leads for Shazams at Super Bowl, but Chevrolet, Jaguar and Bud Light top brands

Bud Light: one of the msot Shazamed ads at Super Bowl

There were over 700,000 Shazams during the Super Bowl, the media engagement company has revealed, with the Bruno Mars/ Red Hot Chili Peppers version of Give it Away leading to the biggest spike in activity.

Shazam launched a new Timeline feature for the Super Bowl that enabled viewers to keep up with all the key performances, ads, plays and tweets during the game.

“We saw record levels of engagement with the Super Bowl with more than 700,000 Shazams of the game, with more than half of those happening during Bruno Mars’ halftime show. Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content,” said Rich Riley, CEO.

“We were excited to have partnered with Bud Light, Jaguar and Sonos on their advertising and with Bruno Mars, Atlantic Records and Warner Music Group on the halftime show.”

More than 90,000 – or nearly 15 per cent of the identifications – were generated by Auto Shazam, identifying all aspects of the game, including the half time show and the ads.

Chevrolet was the most Shazamed advert, followed by Jaguar, Bud Light, Bank of America and Budweiser’s Hero’s Welcome ad.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis