Bruno Mars leads for Shazams at Super Bowl, but Chevrolet, Jaguar and Bud Light top brands

By Ishbel Macleod | PR and social media consultant

February 4, 2014 | 3 min read

There were over 700,000 Shazams during the Super Bowl, the media engagement company has revealed, with the Bruno Mars/ Red Hot Chili Peppers version of Give it Away leading to the biggest spike in activity.

Shazam launched a new Timeline feature for the Super Bowl that enabled viewers to keep up with all the key performances, ads, plays and tweets during the game.

“We saw record levels of engagement with the Super Bowl with more than 700,000 Shazams of the game, with more than half of those happening during Bruno Mars’ halftime show. Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content,” said Rich Riley, CEO.

Bud Light: one of the msot Shazamed ads at Super Bowl

“We were excited to have partnered with Bud Light, Jaguar and Sonos on their advertising and with Bruno Mars, Atlantic Records and Warner Music Group on the halftime show.”

More than 90,000 – or nearly 15 per cent of the identifications – were generated by Auto Shazam, identifying all aspects of the game, including the half time show and the ads.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Chevrolet was the most Shazamed advert, followed by Jaguar, Bud Light, Bank of America and Budweiser’s Hero’s Welcome ad.


More from Advertising

View all


Industry insights

View all
Add your own content +