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Super Bowl Social Media News

Super Bowl marketing: JCPenney's mittens, Dorito's ambush, Budweiser's ad and more - vote for your favourite

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By Ishbel Macleod | PR and social media consultant

February 3, 2014 | 5 min read

The Super Bowl battle was a far closer competition for brands than between teams as the Seattle Seahawks beat the Denver Broncos. We take a look at all the advertising that went on - from the paid TV ads to the tweets - and ask you to choose the winner.

According to iSpot.tv, Budweiser was the brand which won the Super Bowl in terms of TV advertising, accounting for over 18 per cent spot share. But brands such as JC Penney scored big on Twitter, while Dorito's ambush marketing also scored highly. What do you think? And no, Joe Namath's coat does not count.

Audi

Axe

Agency: BBH LondonBBH Deputy Executive Creative Director: David KolbuszBBH Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and GeorgeHackforthJonesBBH Product Designer: Rosie ArnoldBBH Strategic Business Lead: Ngaio PardonBBH Team Director: Heather CussBBH Team Manager: Amy Forster, Cressida HolmesSmithBBH Strategy Director: Agathe GuerrierBBH Strategist: ShadiSade Sarreshtehdarzadeh, Tom CallardBBH Product Design: Rosie ArnoldFilm Credits: BBH Producer: Ryan ChongBBH Assistant Producer: Laura GrahamProduction Company: MJZDirector: Rupert SandersExecutive Producer: Debbie TurnerProducer: Laurie BoccaccioDoP: Greg FraserService Company LivingFilms, ThailandEditor/Editing House: Neil Smith @ Work Post, LondonPost Production: Iwan Zwarts @ The MillMusic Composition: Philip Kay @ Woodwork MusicSound: Will Cohen @ String & Tins and Factory Studios

Beats Music

Bud Light

Budweiser (puppy)

Agency: Anomaly, New YorkProduction: RSA FilmsDirector: Jake Scott

Butterfinger

Channel 4

Agency: 4Creative

CarMax

Cheerios

Executive Creative Director: Peter Moore Smith Executive Creative Director: Justin Ebert Creative Director: Johnnie IngramCopywriter: Nick Marchese Art Director: Taylor Lucas Chief Production Officer: Tanya LeSieur Head of Content Production: John Doris Executive Producer: Dani Stoller Music Director: Eric KorteBusiness Manager: Christina Mattson

Chevrolet

Chobani

Agency: Droga5, NYC PR: Weber Shandwick

Chrysler

Coca-Cola (going all the way)

Agency: Wieden+Kennedy Portland

Doritos

Doritos

Doritos 'crashed' the Super Bowl with Denver orange jackets forming a Doritos shape.

Duracell

Go Daddy

Director: Bryan Buckley

GoPro

H & M

Hyundai

Jaguar

Media Planner: Mindshare Executive Creative Director: Werner Krainz Creative Director: Matt Page, Piggy Lines TV Producer: Michael de Vries Advertising agency: Spark44

Heinz

JCPenney

Tweeting while wearing mittens was blamed for this by JCPenney, but either way, it garnered a lot of coverage for no cost!

Jeep

Kia

Agency: David&Goliath Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery ACD/Art Director: Kristian Grove Moller Art Director: Mike Wilson Copywriter: Courtney Pulver Head of Production: Carol Lombard Production Company: MJZ Directors: Carl Erik Rinsch / Colin Jeffery Editorial: Union Editorial Post Production: Digital Domain Music & Sound Design: HUM

Labatt

M&M

Microsoft

Microsoft's first Super Bowl ad

Oikos Greek Yougurt

Radioshack

Skittles

Skittles live tweeted the Super Bowl, relating everything to the sweet product.

Smart Car USA

Tweet sent following Joe Namath's jacket causing Twitter hilariousity

Squarespace

Tide

Tide created Vines for the majority of planned Super Bowl ads - including a puppy for Budweiser.

Time Warner Cable

T-mobile

Toyota

ECD: Chris Adams, Margaret Keene, Ross LudwigCD: John Payne, Veronica ElizondoACD/Copywriter: Matty PoitrasACD/Art Director: Jera MehrdadCopywriter: Marcela AngelesDirector of Content Production: Sara SeibertExecutive Integrated Producer: Margaret NickersonSenior Integrated Producer: Holly OttoAssociate Integrated Producer: Antonietta SmekalProject Managers: Christen Gillbank

Turbotax

Volkswagen

Agency: Arognaut

Wonderful Pistachios

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