Single-take film heralds re-launch of The Sunday Times Culture supplement
The Sunday Times has re-launched its Culture section with a month-long campaign geared toward stimulating discussion over people’s favourite cultural moments across film, music, art and television.
Central to this is a one-take film shot by Grey London through Academy Films that condenses 500 years of history into a mere 50 seconds of footage detailing instantly recognisable scenes; from Rodin’s The Thinker to the title sequence of Mad Men Michelangelo’s Creation of Adam.
Dave Monk, deputy executive creative director at Grey London, says: “This is all about those iconic cultural images that we pin to our walls and that stick in our minds. We all have our favourites. Heisenberg, Kraftwerk and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014. Daft Punk winning big at the Grammys, the final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years’ time. The film is a respectful nod to it all.”
Lizzie Gower, managing director of Academy films, says: “Every now and again I have the good fortune to work on a commercial that breaks the boundaries of conventional advertising. This film is such a clever and intriguing idea beautifully crafted. How refreshing to see ‘less is best’ so beautifully executed.”
The film will run for the next three weeks on both TV and VOD.