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Pukka Pies campaign focuses on families avoiding dinner time disappointment by choosing the brand

The latest campaign from Pukka Pies encourages consumers to ‘Next Time Pick a Pukka Pie’ instead of being left disappointed by lower quality products.

The 30-second ad was created by McCann Birmingham and will be supported by PR and social media activity, as well as national advertising in consumer lifestyle titles. The campaign comes ahead of new product launches throughout this year.

Wayne Greensmith, marketing manager at Pukka Pies, said: “We are incredibly excited about the launch of our biggest ever marketing campaign.

“We believe the campaign will resonate with mums who are under pressure to deliver at meal times and highlight how a Pukka Pie delivers satisfaction with its full fillings and finest ingredients. We believe that this campaign will drive sales of Pukka Pies, and in turn, the whole of the hot pie category.”

The TV ad will air until 30 March. The film was produced by The Gate Films' producer Sarah Jarvis and directed by Richard Oliver.