Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo to sponsor travel programming on Channel 4 has attached itself to Channel 4’s travel programming with a sponsorship deal covering programmes such as Four in a Bed, Coach Trip and A Place in the Sun. will sponsor Channel 4's travel-themed content

The agreement sees the hotel booking website sponsor travel content across all Channel 4 outlets, including Channel 4, More 4, 4seven and 4oD.

“To be sponsoring all of Channel 4’s diverse travel programmes is a great showcase for, and cements us as a source of inspiration for hotel-lovers as they watch both their favourite programmes, and some exciting new offerings for 2014. We look forward to Channel 4 viewers exploring our extensive range of accommodation and providing a source of inspiration for their 2014 breaks,” remarked Lynda Matthews, head of marketing at

Karmarama has been engaged by to create a series of idents to accompany the sponsorship, visualising hotel room scenes ‘popping-up’ out of a storybook. The creative will run on 15-second openers, five-second inter-breaks and 10-second closers.

Channel 4’s partnership controller, sponsorship, Rupinder Downie, commented: “We know our viewers love all aspects of travel. is a great fit with our brand, complementing our established popular travel shows, as well as some brand new travel series coming soon.”

In addition to current travel shows, will sponsor Channel 4’s new offerings including The French Collection and Tim & Pru’s Canals, thanks to the deal negotiated by MediaCom.

The sponsorship is part of’s wider advertising campaign for 2014 which includes digital OOH, press, taxi advertising and digital display advertising, running from February onwards.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis