JCPenney apologises for #TweetingWithMittens
It's very cold at the Super Bowl, so you can hardly blame JCPenney for wanting to protect against frozen fingers, but the brand's efforts led to suggestions of drunkenness.Accident or marketing genius? You decide.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014Oops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl
— JCPenney (@jcpenney) February 3, 2014
Other brands have come on board to rib JCPenney (c'mon on, touchscreen gloves were invented for this reason!).@JCPenney We know football goes great with Coors Light, but please tweet responsibly.
— Coors Light (@CoorsLight) February 3, 2014
Eat a #SNICKERS, you’re not you when you're hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— SNICKERS® (@SNICKERS) February 3, 2014
Slow down, @jcpenney. Have some #Doritos.
— Doritos (@Doritos) February 3, 2014