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JCPenney apologises for #TweetingWithMittens

It's very cold at the Super Bowl, so you can hardly blame JCPenney for wanting to protect against frozen fingers, but the brand's efforts led to suggestions of drunkenness.Accident or marketing genius? You decide.

Other brands have come on board to rib JCPenney (c'mon on, touchscreen gloves were invented for this reason!)