It's very cold at the Super Bowl, so you can hardly blame JCPenney for wanting to protect against frozen fingers, but the brand's efforts led to suggestions of drunkenness.Accident or marketing genius? You decide.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0— JCPenney (@jcpenney) February 2, 2014
.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.— Coors Light (@CoorsLight) February 3, 2014