The Drum Awards Festival - Media

-d -h -min -sec

Super Bowl JCPenney Twitter

JCPenney apologises for #TweetingWithMittens


By Ishbel Macleod | PR and social media consultant

February 3, 2014 | 2 min read

It's very cold at the Super Bowl, so you can hardly blame JCPenney for wanting to protect against frozen fingers, but the brand's efforts led to suggestions of drunkenness.Accident or marketing genius? You decide.

Other brands have come on board to rib JCPenney (c'mon on, touchscreen gloves were invented for this reason!)
Super Bowl JCPenney Twitter

More from Super Bowl

View all


Industry insights

View all
Add your own content +