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SodaStream Scarlett Johansson Social Media

Israel’s US embassy tweets support for SodaStream and Johansson in ongoing row


By John Glenday | Reporter

February 3, 2014 | 2 min read

Israel’s US embassy has become embroiled in an ongoing row over the ethics of SodaStream’s decision to base a factory in occupied Palestinian territory.Following the screening of an advert starring the Hollywood icon at the Super Bowl a tweet emanated from the official account of the Israeli embassy, stating: ‘Love this, & Scarlett Johansson’.The social media back-up came just days after Johansson quit her role as an ambassador for Oxfam, after the charity publicly criticised her decision to endorse the brand.

SodaStream chief executive Daniel Birnbaum has defended the factory, pointing out that it provides employment to 500 Palestinians.
SodaStream Scarlett Johansson Social Media

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