Despite their best efforts the top eight brand names were only mentioned in one per cent of the overall Super Bowl chat, according to Brandwatch analysis of over three million social media mentions.
Of the brand mentioned Budweiser won the social media Super Bowl war with a 65 per cent share of voice. Pepsi beat out rival brand Coca-Cola with a 13 per cent share of voice compared to four per cent for Coca-Cola, with SodaStream not falling far behind with three per cent.
Beats Music, Cheerios and Doritos all managed a four per cent share; with fashion brand H&M garnering a three per cent share, no doubt boosted by David Beckham in his underpants.
Other topics up for discussion included half-time show performer Bruno Mars who was, unsurprisingly, the most mentioned celebrity. Broncos' Peyton Manning receives the honour of most mentioned player, though the Broncos VP John Elway also caused a lot of chatter, receiving a large proportion of mentions.
Brandwatch’s analysis also found a 60/40 male/female split, with 10 per cent more males talking about the annual American football event.