Infiniti Luxury Drum News

Infiniti appoints Chapter to promote its luxury used car proposition


By Michael Feeley | Founder and chief exec

February 3, 2014 | 1 min read

Infiniti, the luxury car brand, has appointed Chapter, the Birmingham based creative advertising agency, to develop and roll out its used car proposition across Europe.

Chapter was selected following a thorough four-way pitch process over a six-month period. The work will include identity development and deployment across online and offline communications.

Denis Robine, remarketing & rental manager at Infiniti, said: “Chapter responded with a rigorous and very well thought through proposal. The experience and in depth understanding they have in the used car environment shone through clearly.”

Chapter creative director Martin Heffernan added: “Infiniti is a very exciting brand and the development of its used proposition is an amazing strategic and creative challenge for Chapter. We have plenty of experience in the sector to draw from and can't wait to use this understanding and start working closely with the team.”

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries.

Infiniti Luxury Drum News

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