By Gillian West | Social media manager

Goodby Silverstein & Partners

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Adobe article

February 3, 2014 | 1 min read

Following the Super Bowl, Adobe has created a business-to-business campaign showcasing – and celebrating – the brands playing ‘off the field’ with real-time and online marketing.

Created by Goodby Silverstein & Partners (GSP) the campaign sees marketers rewarded for their social media strategies.

Running online, with promotion via Adobe’s Twitter account, ‘Quiet’ comically shows how more than half of Super Bowl viewers used their mobile device during the big game, with over a quarter claiming that they used their device ‘constantly’ throughout the match, stats quantified through Adobe’s Digital Index which measures TV impressions and online and social impressions.

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During the match Adobe selected the best online marketing by engaging in positive conversations with brands and rewarded advertisers’ Twitter ‘war rooms’ with gift baskets to help them power through the game.

If you missed any of the Super Bowl action you can catch up with The Drum’s coverage, and vote for your favourite marketing attempts from the big game.

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