The US Super Bowl has become one of the most watched sporting events in the world.
This year’s Super Bowl XLVIII, featuring the Denver Broncos against the Seattle Seahawks, will kick off this evening and the Drum has launched its first ever live blog to keep you up to date with all that breaks over the pond.
Below are five facts on the Super Bowl.
- Two thirds (64 per cent) of 1,000 Britons polled will not watch the super bowl tonight, but 37 per cent will, according to Qriously.
- The record for the most expensive TV inventory around the super bowl ever sold is $4.5m, according to Fox.
- Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers.
- Last year video ad CPMs substantially increased the week following the Super Bowl – this year, video ad exchange LiveRail predicts a similar trend. Brands want to extend their Super Bowl reach online – as a result, video ad spending is three times higher than normal following the game, according to Tubemogul.
- Below is one of the first Super Bowl ads to ever inspire a movie. After seeing it, Warner Brothers decided to cash in on its popularity and put into production Space Jam. (upprox)
To see all the ads that will appear throughout the game visit The Drum's Super Bowl hub.