The Drum Awards Festival - Extended Deadline

-d -h -min -sec


7 year-old girl’s letter to Lego about gender stereotyping in toys goes viral


By Jessica Davies, News Editor

February 2, 2014 | 2 min read

A seven-year-old girl’s letter to Lego in which she questions its lack of female toys has gone viral. Charlotte Benjamin penned the letter to the toys manufacturer after she noticed a lack of female toys when out on a shopping trip with her mother. The letter, (see below) has since been shared online thousands of times after her mother sent a copy of it to Sociological Images, which then posted it on Twitter. In it Benjamen also criticises why all the female lego toys available are jobless, with activities centred around going to the beach, sitting at home and shopping, while the boys toys went on adventures, had jobs and “saved people”.See the contents of the letter below: "Dear Lego company,"My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls."Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks."I want you to make more Lego girl people and let them go on adventures and have fun ok!?!"Thank you."From Charlotte"


Content created with:


Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship...

Find out more

More from Lego

View all


Industry insights

View all
Add your own content +