Insurance brand AAA charts father and daughter journey in debut Super Bowl ad
AAA will debut its first-ever Super Bowl ad this weekend as it launches its ‘Expect Something More’ campaign.
The ad was created by MPC LA and charts the journey of a father and daughter unfolding in reverse to illustrate the ways in which the insurance brand has accompanied them along the way.
MPC LA senior producer Juliet Tierney said: “There is so much detail within each image that there will be something new to discover each time.”
The ad was show in LA over four days and the project completed between the agency’s LA, New York and Bangalore studios.
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