Read our new manifesto

Super Bowl stats: Budweiser, Axe and SodaStream leading the ads in the run up to Super Bowl Sunday

Super Bowl ad fever is well and truly underway, but what brands are causing the most buzz in the run up to the game? According to iSpot.tv, Budweiser’s puppy ad is taking the lead at the moment, but will this change?

Budweiser scores a touchdown in ad-land

/news/2014/01/30/budweiser-corners-market-tugging-heartstrings-puppy-love-super-bowl-ad">Budweiser’s puppy love ad has clocked up an impressive 23.5 million views so far, as well as 317,885 social actions. This, iSpot.tv says, leads to the advert of the puppy making friends with the Clydesdale horse having 28.98 per cent of spot share.

In second place is Axe, with its Peace ad, which suggests that if more people were in love, the world would be better.

In a sharp dip from Budweiser, this ad has only had 3.8 million views, but has received over 77,000 social actions so far. This puts the ad at 6.59 per cent spot share.

The banned SodaStream ad came in third, with 4.35 per cent spot share. It has received over 6.7 million views, and has led to 27,576 social actions.

“Predicting the winning ads for the Super Bowl is a much harder task than predicting the results of the game itself. In the game, there are only two teams vying for it all – during the commercial breaks you have over 60 brands fighting for your attention,” iSpot.tv CEO Sean Muller told The Drum.

“The best early indicator of success is how effective each brand is at driving online views and chatter for their teasers. As of right now, the leaders of the pack include Axe, Oikos, Budweiser, Volkswagen and SodaStream. There is a good probability that these brands will be among the top performers during the game, but stay tuned as there are always surprises. Our Super Bowl Ad Center tracks all of the action in real-time leading up to and during the game.”

Jaguar’s #GoodtobeBad ad and Volkswagen’s winged engineers rank fourth and fifth, respectively, at time of writing.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis