Super Bowl live-blog on The Drum: The ads, the action and the reaction

With advertisers paying a whopping $4m for a 30 second ad spot, Super Bowl is not just a battle between two American football teams, its a battle between brands.

So far, in the run up to the big day (Sunday 2 February), we've seen Arnie playing ping-pong, British bad guys, The Matrix's Morpheus and engineers with wings. What will the night itself have in store?

Stay tuned from 10pm GMT to find out, and get involved by tweeting @TheDrum with your view on the ads on Super Bowl Sunday!