Stella Artois has becoming the official beer and cidre of The Open Championship, which will be held at Royal Liverpool in July.
Stella Artois’ sponsorship of The Open Championship will be supported with a fully integrated campaign including above the line, on-pack promotions and digital marketing.
Phil Pick, marketing manager for Stella Artois UK, said: “At Stella Artois we have a huge appreciation for events that celebrate a real sense of occasion and excellence. We are delighted to be a part of one of the biggest sporting events in the UK and look forward to showcasing our pouring ritual to the thousands of fans who will attend Royal Liverpool this July.
"At The Open Championship we won’t just be serving good beer and cider, we will only be serving the best.”
At the golf championship, which is being held 13-20 July, there will be a customised space for drinkers to enjoy the branded beverage.