By Gillian West | Social media manager

January 31, 2014 | 1 min read

To get people hyped about the Super Bowl half-time show Pepsi took to the streets of Denver offering free cans of Pepsi to passers-by to help build excitement.

But that’s not all; ‘Free Pepsi’ wasn’t the only thing the soft drinks brand’s specially designed vending machine offered, as, when pressed, two side doors opened with a range of special surprises.

Pepsi deployed cheerleaders, a marching band, a saxophonist, break-dancers and more to get people hyped for the show, which this year stars Bruno Mars and the Red Hot Chili Peppers.

A number of lucky passers-by also won some money can’t buy tickets to attend the half-time show this Sunday (2 February).

Don’t worry if you weren’t lucky enough to win tickets to this year’s Super Bowl The Drum will be covering the event on the night via a special live blog, with The Drum reporter Jen Faull also attending the event and sending Twitter updates.

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