Facebook has partnered with social TV analytics specialist SecondSync, with the aim to help clients understand how people are using Facebook to talk about topics such as TV.
The first output from this partnership will be a forthcoming white paper, Watching with Friends, showing how different types of people use Facebook to talk about TV across a range of shows in the US, UK and Australia.
This white paper is expected in the coming weeks.
Fred Leach, Facebook’s head of measurement R&D and partnerships, said: “We’re very excited to be partnering with a company of SecondSync’s calibre and to be able to share a wealth of insight with the broader industry regarding the dynamics of how people talk with their friends about TV on Facebook."
The partnership, which will roll out in the UK and US later this year, will see aggregated and anonymised data used to enable analysis of total discussion levels on Facebook.