The Drum brings you a round-up of some of the latest interesting Creative Works.
Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best with the winner to feature in the next issue of The Drum (19 February) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 10 February to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.
AMV BBDO: Sainsbury's Active Kids
Brand: Sainsbury’s Title(s): Sainsbury’s Active KidsAgency: AMV BBDOAgency Website: http://amvbbdo.com/Creative Director: Michael Durban, Tony StrongArt Director: Colin JonesCopywriter: Phil MartinAdditional Credits: Agency Planner: Katie DallasAgency Account Man: Richard Moloney, Philippa GirlingAgency Producer: Suzy MacGregorMedia Agency: PHDMedia Planner: Charlotte Wells, Becci DiveProduction Company: OutsiderDirector: Owen HarrisProduction Co. Producer: Tex TraviPost-production Company: AMV Lab (grade at Finish)Audio Post-production: AMV LabPublished: January 2014Short Rationale (optional): Sainsbury’s is investing millions in the return of its Active Kids scheme , to help children lead healthier, more active lifestyles. Fronted by ambassadors David Beckham and Ellie Simmonds, the 2014 voucher collection scheme launches seven months ahead of key changes to the national curriculum on cooking and healthy eating.Over 100 new cookery and nutrition toolkits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs. These additions will give teachers the resources they need to help children make healthier choices, encouraging interest in eating well and adding to Sainsbury’s nine year programme to get children more active.
Saatchi & Saatchi London: EE 'No Brainer' print campaign
Brand: EETitle(s): No BrainerAgency: Saatchi & Saatchi LondonAgency Website: http://www.saatchi.co.uk/ Creative Director: Andy Jex, Robert PottsArt Director/Copywriter: Alex Sattlecker /Linda WeitgasserAccount Director: Massimo FioriPublished: January 2014Short Rationale (optional): Designed around a series of some of the UK’s best mobile and broadband deals all available on the UK’s biggest & fastest network, making them an obvious choice or as the ad reveals, a ‘No Brainer’. A new eye-catching character in EE’s signature yellow will be used across all of the new ads to draw attention to the hero deals. The multi-million pound campaign forms part of EE’s brand focus for 2014 and will feature across press, OOH, digital and radio.
M&C Saatchi: Virgin Holidays #Tanuary Sale – part of the Virgin Holidays’ safer tanning campaign
Brand: Virgin HolidaysTitle(s): Virgin Holidays #Tanuary Sale – part of the Virgin Holidays’ safer tanning campaignAgency: M&C SaatchiAgency Website: http://www.mcsaatchi.com Copywriter/Art Director: Andrew Long, James MillersDesigner: Simon Warden Photographer: Tom Van SchelvenPhotographer’s Agency: Making PicturesAdditional Credits: Media Agency: MG OMD Media Planner: Katrina Bozicevich Published: January 2014
FÖDA Studio: Jeffrey's & the Josephine House branding
Brand: Jeffrey's & the Josephine House Agency: FÖDA Studio, Austin, U.S.Agency website: http://www.fodastudio.comCreative Director: Jett ButlerArt Director: Dale WallainIllustrator: Dale Wallain and Jett Butler Photographer: Jett Butler & Casey Dunn (note accordingly)Additional credits: Typographers Jett Butler & Emily Sawtelle, leather work by Chris Savatierre, Uniforms by McGuire Moorman Hospitality Published: 2014Short rationale (optional): Jeffrey’s cannot be separated from Clarksville, just as Clarksville’s history is incomplete without Jeffrey’s. This simple relationship forms the seed of the brand concept. The identity builds on a desire to use only what we found in Clarksville rather than bringing foreign iconography to the neighborhood. Texas Post Oak leaves, Mexican Sycamores, acorns and other blossoms and leaves were collected from the streets of the neighborhood and site, then patiently hand stippled in pen and ink in our studio.Partners Ron & Peggy Weiss and Jeff Weinberger opened Jeffrey’s in 1975 to bring a simple café to quiet, historic Clarksville. 39 years later, they are one of the finest independent restaurants in the country and now have a brand to match.
Brand: Tsingtao Beer Title(s): Dragon Ping PongAgency: Mojofuel, Manchester, UKAgency website: http://www.mojofuel.comCreative Director: Michael MoranAdditional credits: Director/DOP: Ben ThornleyEditor: Paul JonesGraphics: Chris FoxSocial Media: Digital WellyPublished: January 2014Short Rationale (optional): Digital production company Mojofuel has just launched a new integrated campaign for Chinese beer brand Tsingtao.The campaign centres on a cinema advert produced and filmed by Mojofuel that promotes the exciting underground world of Dragon Ping Pong. Supported by a microsite, social media and a calendar of upcoming events the campaign is building on the brands existing links to the ever-popular social sport.The Manchester agency has a long-standing relationship with the UK distributor Halewood International and has been their lead agency for Tsingtao UK since 2010. It started working directly with China last year creating a new global brand strapline ‘United in Taste’ and an advertising campaign for Hong Kong. Tsingtao beer is the 2nd largest beer brand in the world by volume sales.
TBWA\London: Infiniti Red Bull Racing print campaign
Brand: Infiniti Red Bull RacingTitle(s): Play, Luck, Heart, Mr Vettel Agency: TBWA\LondonAgency Website: http://www.tbwa-london.com/Art Director: Paul BelfordCopywriter: Sean Doyle Published: 2014
ButterflyCannon: Blackwoods redesign
Brand: BlackwoodsTitle(s): ButterflyCannon: BlackwoodsHeadline and copy text (in English): ButterflyCannon redesign the Blackwoods Spirits RangeAgency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.com/Creative Director: Jon DaviesPublished: January 2014Short rationale (optional): Inspired by the nature and rugged landscape of the Shetland Isles, ButterflyCannon have redesigned the identity and packaging design for the Blackwoods range: a 40 per cent Vintage Dry Gin, a ‘Superior’ 60 per cent Vintage Dry Gin (perfect for making more complex gin based cocktails) and a Botanical Vodka. The redesign features a detailed wind-swept tree illustration, created using a variety of the botanicals that are used to infuse the spirits. Sea pink, marsh marigold and meadowsweet are but a few of these wild botanicals that vary with each season, giving the vintage distillation its own unique flavour signature. The new identity was created to reflect the spirits’ heritage and vintage status, with the year highlighted on the front label. Made with sustainably foraged Shetland ingredients, Blackwoods are also the world’s only spirits whose ingredients are hand-gathered. Jon Davies, Creative Director says, “The hand picked botanicals from the Shetland Isles are integral to the gin’s story. It seemed only natural to make this charming and original detail the focus of the new logo we developed.”The die-cut foil labels give the brand a unique identity, creating a beautifully rugged landscape where the back labels are visible through the bottles. The reflective quality of the substrate with the layers of vibrant colour ensures that this packaging stands out from the competition. Kate Alexander, Marketing Manager of Blavod Wines and Spirits PLC adds, “We are thrilled with the new look for Blackwoods and the strong visual links to its heritage. ButterflyCannon were never afraid to experiment with materials and finishes to achieve this wonderful result.”
Squad: Wythenshawe Amateur Football Club submission to the Budweiser FA Future Football Clubs Competition
Title(s): Wythenshawe Amateur Football Club submission to the Budweiser FA Future Football Clubs Competition Headline and copy text (in English): Help Wythenshaw Amateurs FC win £100k to build our very own ground and clubhouse. Agency: Squad, Manchester, UKAgency website: http://www.squad.coCreative Director: David BarracloughArt Director: Matt DavisCopywriter: David BarracloughPhotographer: Nick BrownPublished: January, 2014Short rationale (optional): Brand building company Squad are calling on the creative community to get behind a campaign to help win £100,000 for Wythenshawe Amateur Football Club (FC).Wythenshawe Amateurs FC have been without a home since the 1960s when their ground was destroyed by vandals. Since then they’ve been restricted to borrowing facilities from other sports clubsAs a finalist in the Budweiser Club Futures competition, Wythenshawe Amateurs FC have the chance to secure funding for a home of their own. To win they must gain more votes on the competition’s Facebook page than the other regional finalists.
Joe Giacomet: Cigar Sanctum launch images
Brand: Cigar Sanctum Photographer: Joe GiacometAdditional Credits: Photographers Assistant: Ken StreetStudio: Iris StudiosSubjects: Rick Zsigmond, Roy Ackerman, Nick Stevens, Steffan Von-Shilling, Mark Geoge, John de la CostaPublished: February 2014Short Rationale (optional): Joe Giacomet has just finished shooting ten stunning portraits for new jewellery company “Cigar Sanctum” which launches on February 15th 2014.The subjects he photographed were not models but interesting characters in their own right, and all were dedicated cigar smokers. In his selection of subjects Joe showed how, in the world of cigars, a seemingly unrelated group of people can come together based on their love of cigars. Cigar Sanctum produces jewellery for the passionate cigar smoker, some of which can be seen in the portraits.
Leo Burnett Group (Leo Burnett & Holler): Skyscanner 'Born Honest'
Brand: Skyscanner (www.skyscanner.net)Title(s): ‘Born Honest’Agency: Leo Burnett Group (Leo Burnett & Holler), London, UKAgency website: http://www.leoburnett.co.ukCreative Director: Chomoi Picho-OwinyArt Director: Lewis Beaton & Alex MooreCopywriter: Lewis Beaton & Alex MooreIllustrator: Johan MetsAdditional credits: ECD: Will Pyne, HollerPlanner (creative agency): Paolo Nieddu & Aaron McfeelyMedia agency Starcom MediavestPlanner (media agency) Katherine SharkeyProduction company Blinkink Director Zak Emerson (Live action) & Daniel A Sollscher (Animation)Editor Tim Hardy, StitchPost-production Blinkink & MPCAudio post-production FactoryPublished: January 2014Short rationale (optional): The ‘Born Honest' integrated campaign which includes TV, outdoor and digital executions launched last week, with the TV advert broadcasting from 29 January to 23 March on all UK national stations, digital commercial stations and ITV regional. The TV ad is also scheduled to appear on major social channels.The ad is accompanied by an outdoor and digital campaign that brings the product benefits to life. This is the first ad created for Skyscanner by the blended agency team at Holler and Leo Burnett who were appointed, along with media agency Mediavest following a recent agency pitch. Skyscanner drafted in ex Doctor Who actor Matt Smith as the ad's voiceover, with MOBO nominated jazz singer Zara McFarlane performing “If I could see the world through your eyes' as the ad's soundtrack.
Good: Yorkhill Children’s Charity 'All Better'
Brand: Yorkhill Children’s CharityTitle(s): All BetterHeadline and copy text (in English): All BetterAgency: GoodAgency website: wearegood.comCreative Director: Gail Finlayson Art Director: Gail Finlayson Published: 2013Short rationale (optional): Yorkhill Children’s Charity – formerly known as Yorkhill Children’s Foundation – has completed its rebrand, unveiling a new look, logo and website, all created by Good. The charity’s new logo is formed of two crossed sticking plasters and stands beside the new slogan: ‘All Better’. This replaces the ‘bear and balloon’ logo that the charity had for many years. The new design and tagline underline the charity’s key values of support, optimism and professionalism, with the slogan encapsulating the core of Yorkhill’s work, supporting the charity as it grows and develops.
Title(s): Miami Horror Live in MexicoAgency: Bamba Agency Website: http://www.wearebamba.com/Additional Credits: Developed and Produced by BambaDirector: Luis Aguer, Manuel Fernandez VidalField Producer: Manuel Aguer, David KacewCamera: Luis Aguer, Manuel Fernandez Vidal, Affi Stocker Sound: Daniel Kacew. Rodrigo Flores EsquincaEditing: Alexander Longstaff, Hernan OspinaColour Correction: Martin Irigoyen Sound Mix: Pablo Martin TrilinkVFX: Gaston AllarioSpecial Thanks: Josh Penner, Carlos Lopez - Vive One Entertainment, Alexanda Peregrina - Camino Real Polanco, Pamela Olivera, Justin Katerberg - Vitalic Noise, Bombay Bar.Published: 2013Short Rationale (optional): Shot on location in Mexico City - Late 2012: We interviewed the band about their thoughts on the future and also how the band began.
Robot Food: Under Your Skin naming, branding, packaging & illustration
Brand: Under Your SkinTitle(s): Naming, Branding, Packaging & illustrationAgency: Robot Food, Leeds, UKAgency website: http://www.robot-food.comCreative Director: Simon ForsterArt Director: Mike JohnsCopywriter: Simon ForsterIllustrator: Mike JohnsPhotographer: Mike Johns / Simon ForsterPublished: January 2014Short rationale (optional): Tattoo aftercare brand makes its mark As tattooing moves into the mainstream, a new brand, Under Your Skin presents a product range to appeal to all that are inked.It’s cool to get a tattoo and now it might be just as cool to take care of them, thanks to specialist brand innovation agency, Robot Food. Under Your Skin is a new brand for the tattooing world. Its specialist care range supports the growing popularity of tattooing as it extends from sub-culture into the mainstream, both as a means of personal expression and a lifestyle choice. Created and designed by Robot Food, the brand gives tattoo lovers a product range to, ‘Recover’, ‘Protect’ and ‘Enhance’ their skin-designs, that also stays true to the culture and heritage of tattooing. The brand’s striking illustrations, hipster-style typography and memorable name are all balanced with clean, cosmetic credibility and designed to attract everyone from the newly marked to even the most hardcore tattoo lover.Lead Designer, Mike Johns, said, “We wanted to support and complement traditional tattoo culture with a minimalist, modern cosmetics range that would appeal to all that are inked. Our in-house illustrations of a burning heart, Spanish skull and swallows and anchor are iconic symbols worldwide. They capture tattooing’s essence and also reinforce each product’s USP.” Internationally renowned Leeds-based tattoo artist, Pete Miller, said, “I love Under Your Skin. This is a relevant brand for any of my clients and there’s demand for these products. The general view of tattoos has changed massively over recent years and Leeds is at the forefront. Tattooing is now a mainstream art form and route to personal expression. As a tattoo artist, I’m proud to showcase the brand - the packaging looks perfect on our counter.
Mischief PR: 2014 Dulux Colour of the Year Teal with Alesha Dixon
Brand: DuluxTitle(s): 2014 Dulux Colour of the Year Teal with Alesha DixonHeadline and copy text (in English): ALESHA DIXON TAKES ON TEAL TRANSFORMATION- Star returns to the stage to showcase 2014 Colour of the Year - Agency: Mischief PR, London, UKAgency website: www.mischiefpr.com/ Creative Director: Simon MooreArt Director: Robin DaviesCopywriter: Mischief PRPhotographer: Benedict Johnson Additional credits: Senior Client Creative Lead: Rebecca ThompsonSet Design: Alun DaviesFashion Styling and Costume: Katy LassenMakeup artist: Michelle CampbellHair styling: Michelle SultanDance movement coach: Milo Miles Videography: Orillo Productions Published: January 2014Short rationale (optional): The 'Britain's Got Talent' judge and new mum slipped back into her dancing shoes for a ballet-inspired photo shoot to showcase Teal as 2014's Colour of the Year.Teal, and specifically the Dulux colour 'Sea Urchin 1' was predicted as the Colour of the Year following extensive research by an 18-strong panel of global colour and trend experts who specialise in different areas of colour use, brought together by Dulux parent company, AkzoNobel.The paint brand has been predicting the Colour of the Year for over a decade with its annual trends bible 'Colour Futures'. It's the second year the brand has launched its Colour of the Year with a celebrity ambassador, last year saw Nicola Roberts from Girls Aloud launch the 2013 shade of 'Indigo Night'. The campaign looks to take the brand outside of traditional homes and interiors space and lead other sectors in its colour and trend predictions.
AMV BBDO, Fishburn, Inferno+DraftFCB: Go Low
Brand: Office for Low Emission Vehicles (OLEV), the Department for Transport and five of the UK’s top vehicle manufacturers through the Society of Motor Manufacturers and TradersTitles(s): Go LowAgency: AMV BBDO, Fishburn, Inferno+DraftFCBAgency website: http://amvbbdo.com/ http://www.thisisfishburn.com/ http://www.inferno-group.com/ AMV BBDO Credits: Art Director: Alan WilsonCopywriter: Diccon DriverIllustrator: Paul PatemanAgency Planner: Sarah SternbergAgency Account Man: Adam Kennedy, Jonny White, Max ProctorRadio Producer: James RobleyMedia Agency: Carat & M4CAudio Post-production: JungleDigital Production Company: We Are SpitfireFishburn Credits: Director: James Hoyle, Isabel WoodMedia and Publicity Lead: Alice Johnstone, Cliff JinEvents Lead: Paul Hanway Public Affairs Lead: Rachel BarrettInferno+DraftFCB Credits: Head of Delivery: Mulenga AgleyProject Manager: Liam HolmesAgency Account Man: Simon Dixon, Hugo FirthDigital Design Director: Dan BradshawDesigner: Scott ThomsenUX Architect: Caroline LyonsPublished: January 2014Short Rationale (optional): AMV BBDO, Fishburn and Inferno+DraftFCB have been working with the Office for Low Emission Vehicles (OLEV), the Department for Transport and five of the UK’s top vehicle manufacturers through the Society of Motor Manufacturers and Traders to launch a new campaign, Go Ultra Low. The campaign is designed to raise awareness, interest and consideration of ultra-low emission vehicles.AMV BBDO, the lead strategic and creative agency, has developed the new Go Ultra Low brand, as well as creating a range of print, radio and digital advertising for the campaign.By using compelling proof points which make the case for these innovative vehicles, this informative and eye-catching campaign attempts to convince consumers that this is the time to consider owning one.The accompanying website www.goultralow.com was designed and built by Inferno+Draftfcb, and highlights the benefits of ownership for both personal and business use with cross-platform functionality. The site includes a comprehensive guide to running a one of these electric, plug-in or range extended cars including; a charge point map and a car selector based on current driving habits, all geared towards a test-drive booking portal.Newly rebranded integrated communications agency, Fishburn, has been brought in for consumer and trade media support. The agency’s consumer and public affairs team will be launching the new campaign to consumers, industry and fleet audiences and will be hosting two high profile events to mark the occasion; one at the iconic motoring landmark, the Ace Café in Stonebridge Park and the other at Old Palace Yard, Westminster. Both will be attended by senior government ministers and industry spokespeople.
Post Projects: Bambudda Restaurant
Brand: Bambudda RestaurantAgency: Post Projects, Vancouver, CanadaAgency Website: http://post-projects.comCreative Direction: Post ProjectsPhotographer: Jennilee MarigomenPublished: 2013Short Rationale (optional): Bambudda is a modern Chinese cuisine restaurant located in Vancouver’s Gastown district. Post Projects was commissioned to create the identity for the restaurant. The identity execution takes the form of menu design, stationery, website, signage and custom wallpaper. The design of the brand is a response to the classic lounge furniture and brass lighting fixtures that make up the interior design.
Brand: Coca-ColaTitle(s): Coca-Cola Têt 2014 Agency: Rice CreativeAgency Website: www.rice-creative.comCreative Director: Chi-An De Leo & Joshua BreidenbachDesigners: Nguyen Huynh, Truc Dinh, Hai NguyenProducer: Mai Ngoc Que LanPhotographer: Wing ChanAdditional Credits: Environment shots: Joshua BreidenbachPublished: 2013Short Rationale (optional): BACKGROUNDTết (Lunar New Year), is the most celebrated holiday in Vietnam. It's a time for sharing good fortune, happiness and New Year’s wishes with family and friends. Coca-Cola is widely consumed during this festive season. BRIEF / OBJECTIVESpread happiness and Tết appreciation with Coca-Cola. STRATEGYTo create a series of Coca-Cola cans which spread millions of Tết wishes nationwide. We utilized Coca-Cola’s Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tài" means Success, "Lộc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tết decorations. RESULTSMillions of "Tết wishes" were spread throughout the country and shared by people of all ages. The simple act of sharing a Coke was transformed into a meaningful gesture. Sellers from supermarkets and small street side shops took pride in decorating their shelves with Coca-Cola, as points of sale around the nation became festive environments. Suddenly, Coke was a reminder and a carrier of the fundamental spirit of the holiday.
Supreme: ThinkCreateDo branding & guidelines
Brand: ThinkCreateDoProject: Branding & GuidelinesAgency: SupremeAgency website: http://www.supremedba.co.ukCreative Director: Justin BarrowAccount Director: Mark NoblePublished: 2014Short Rationale (optional): To launch the new ThinkCreateDo project – an online directory with a full support network for the creative community and affiliate industry in southern England – founding director behind the concept, Matt Desmier, approached Supreme for its branding and aesthetics needs.
Anagrama: Novelty
Brand: NoveltyAgency: AnagramaAgency Website: AnagramaCreative Director: AnagramaArt Director: AnagramaCopywriter: AnagramaIllustrator: AnagramaPhotographer: Caroga PhotographerPublished: January 2014Short Rationale (optional): Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico. Novelty is the high-end fashion store of curiosity shops. Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolour marks in the stationery or the collage-like composition of its printed ad.
Catalyst: BT Local Business
Brand: BT Local BusinessTitle(s): Animated video explaining the benefits of leasing Headline and copy text (in English): BTLB Financial Services VideoAgency: Catalyst, Tamworth, Staffordshire, UKAgency website: www.wearecatalyst.co.ukCreative Director: Joe Birkedale (Catalyst)Art Director: Mireille Wathes (Catalyst)Copywriter: Mirelle Wathes (Catalyst)Published: November 2013Short rationale (optional): Create an eyecatching, easy to understand 90 second video which explained the benefits of leasing equipment to customers over a traditional cash sale.
PKT: Oral-B 'Nothing Hides from Glide'
Brand: Oral-BTitle(s): Nothing Hides from GlideAgency: PKT, New York, USAAgency Website: http://www.publicis.com/Creative Director: Mark Ronquillo, Eddie ShiehArt Director: Eddie Shieh Copywriter: Mark RonquilloIllustrator: Rohitash RaoAdditional Credits: Art Producer: Darielle SmolianPublished:January 2014
