Made in Chelsea's Lucy Watson is the latest to declare she'd 'rather go naked' in new Peta campaign

Watson unveiled the ad on Chelsea Bridge

Animal rights charity Peta has enlisted the help of Made in Chelsea star Lucy Watson to front its latest ‘Fur? I’d Rather Go Naked’ campaign.

Following in the footsteps of Hollywood stars Eva Mendes and Penélope Cruz, and fellow reality TV alum Khloé Kardashian, Watson unveiled her interpretation of the iconic catchphrase on the Chelsea Bridge at lunchtime today (Thursday 30 January).

“I have always been disgusted by people's acceptance of fur as a fashion statement, in particular as there is so much information now showing how appallingly cruel the methods of acquiring it are", said Watson. "My statement with Peta outlines what I think is a simple choice; I'd rather wear nothing at all than wear fur.”

This is not the first time Peta has turned to popular UK TV stars to front its campaign having previously worked with Celebrity Big Brother presenter and X Factor finalist Rylan Clark, former-TOWIE star Lauren Goodger, and model and presenter Kelly Brook.

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