Sir John Hegarty, founding creative partner at Bartle Bogle Hegarty (BBH), is set to unveil his guidelines on creativity in his new book – Hegarty on Creativity. The Drum unveils his ten ways to be more creative.
1 Be fearless - be single minded in the face of opposition
2 Keep it simple - don't try to say or do too many things at once
3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic
4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed
5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head
6 When the world zigs, zag - look in the opposite direction to everyone else
7 Avoid cynics - they drain your confidence - see number one
8 Ask Why? a lot - question everything like a child
9 Philosophy - always be looking, thinking, watching. Absorb everything around you
10 Remove your headphones! - don't cut yourself off from your environment.
Hegarty’s book looks to guide readers through the process of creativity, from choosing your best ideas to dealing with fame when your product becomes successful.
Printed by Thames & Hudson Ltd, the book will be available from 10 March 2014, priced at £7.95.