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Sir John Hegarty’s top 10 ways to be more creative

By Ishbel Macleod | PR and social media consultant

January 30, 2014 | 2 min read

Sir John Hegarty, founding creative partner at Bartle Bogle Hegarty (BBH), is set to unveil his guidelines on creativity in his new book – Hegarty on Creativity. The Drum unveils his ten ways to be more creative.

1 Be fearless - be single minded in the face of opposition

2 Keep it simple - don't try to say or do too many things at once

3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic

4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed

5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head

6 When the world zigs, zag - look in the opposite direction to everyone else

7 Avoid cynics - they drain your confidence - see number one

8 Ask Why? a lot - question everything like a child

9 Philosophy - always be looking, thinking, watching. Absorb everything around you

10 Remove your headphones! - don't cut yourself off from your environment.

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Hegarty’s book looks to guide readers through the process of creativity, from choosing your best ideas to dealing with fame when your product becomes successful.

Printed by Thames & Hudson Ltd, the book will be available from 10 March 2014, priced at £7.95.


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