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Eurosport

Eurosport reaches 7 million web and mobile audience figure for first time

By Angela Haggerty, Reporter

January 30, 2014 | 2 min read

Eurosport has reported growth in its online and mobile editorial services after breaking the seven million mark for the first time this month.

Figures: Eurosport has reported record web and mobile audience

On 19 January Eurosport web and mobile attracted 7.1 million visitors, while on 26 January the sports news service reach 2.6 million visitors via mobile, its highest ever.

The sports broadcaster, which has a co-branded website with Yahoo, aims to reach a figure of eight million digital fans ahead of the Fifa World Cup in Brazil this summer.

Arnaud Maillard, Eurosport’s director of internet and new media, said: “In 2013 we set ourselves the target of reaching eight million fans every day with our online and digital offer.

“It was ambitious and I am delighted the results in January show we are on track to reach it. The breadth of content being produced on Eurosport.com and the quality of the editorial means we have a very strong offer which fans are clearly enjoying and returning to.

“We have more scope to grow our audience on mobile this year and given the packed year of sport ahead we are well placed to attract even more fans.”

Football, cycling, tennis and motorsports are the most popular with Eurosport’s audiences and the brand will focus on promoting related events and news across its social media channels to further increase interest throughout the year.

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