Confused.com's robot Brian takes first venture into home insurance market in latest ad
Confused.com’s robot Brian takes his first venture into the home insurance market in the latest TV ad from the brand.
In it, Brian uses a window cleaner’s cradle to travel up a block of apartments and tell its inhabitants about Confused.com’s home insurance. The latest ad follows the beginning of a multimillion pound rebrand in May last year to reposition the brand as an insurance expertise service.
Joby Russell, marketing director at Confused.com, said: “We are excited that Brian in continuing on his mission by helping customers get a great deal on their home insurance.
“The decision to launch Confused.com’s home insurance advert featuring Brian the robot emphasises our level of expertise in many different fields, and shows how dedicated we are to helping the British public find the best deal for them.”
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The ad, created by Publicis London, will run in 30-second and 10-second formats with support from radio, digital and PR activity.