AMV BBDO is currently in consultation with staff at Weapon7, after the integration of its Mercedes account into other parts of AMV including its production arm Hub+.
Weapon7, the digital arm of the AMV BBDO business, has worked on accounts for Unicef, Headspace, Weve and Xbox 360.
AMV BBDO said in a statement to The Drum: “We’re in a consultation process with five staff at Weapon 7 following the transition and integration of their Mercedes account into AMVBBDO and Hub+ and the imminent relocation of the Weapon 7 Bacardi account to Proximity London.
“We are carefully managing the consultation process, delivering for both clients and maximising redeployment opportunities for Weapon 7 staff.”
The agency was founded over a decade ago by Mark Brown, Steven Hess and Simon Smith, and was named after the BFG 9000 in Doom. This was the seventh and most powerful weapon, a single shot mass destruction device capable of blowing everyone and everything else away.
Weapon7 was then acquired by Omnicom in 2006.