AMV BBDO considers closure of Weapon7 following account relocation

AMV BBDO is currently in consultation with staff at Weapon7, after the integration of its Mercedes account into other parts of AMV including its production arm Hub+.

Weapon7, the digital arm of the AMV BBDO business, has worked on accounts for Unicef, Headspace, Weve and Xbox 360.

AMV BBDO said in a statement to The Drum: “We’re in a consultation process with five staff at Weapon 7 following the transition and integration of their Mercedes account into AMVBBDO and Hub+ and the imminent relocation of the Weapon 7 Bacardi account to Proximity London.

“We are carefully managing the consultation process, delivering for both clients and maximising redeployment opportunities for Weapon 7 staff.”

The agency was founded over a decade ago by Mark Brown, Steven Hess and Simon Smith, and was named after the BFG 9000 in Doom. This was the seventh and most powerful weapon, a single shot mass destruction device capable of blowing everyone and everything else away.

Weapon7 was then acquired by Omnicom in 2006.

In December, Adam Graham, CEO of Weapon7, resigned from the agency after two years at the helm.